Tencent Cloud Launches 3D Virtual Exhibition Hall

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Key Features 3D Virtual Exhibition Hall:

Personalized avatar creation:

Before entering the exhibition hall, users can create a personalized avatar by selecting and editing their avatar. The appearance of the character (such as skin color, hairstyle, eyes, clothing, etc.) can be configured according to personal preferences, and the operation is simple and intuitive.

3D Virtual Exhibition Hall: create avatar

Immersive video experience:

A large screen is set up in the center of the exhibition hall, playing an introduction video of Tencent Cloud Media Services. The video is equipped with spatial sound effects, providing an immersive viewing experience. In addition, the video content supports click-to-zoom and switch focus perspectives, so that users can gain in-depth understanding of product details.

3D Virtual Exhibition Hall: introduction video of Tencent Cloud Media Services

Freely explorable 3D virtual scenes:

The 3D virtual scenes are finely designed with highly realistic light and shadow changes and material textures. Users can freely control the movement of virtual characters and freely explore various areas in the exhibition hall.

3D Virtual Exhibition Hall: explore various areas in the exhibition hall

Exhibition area display:

The exhibition hall is divided into three main exhibition areas: Tencent RTC , Tencent MPS and Tencent EdgeOne . Each exhibition area has a detailed product video introduction. Users can learn about product functions through the video and try out the product in person in the experience area to experience its functions and performance.

3D Virtual Exhibition Hall: Exhibition area — 3D Virtual Exhibition Hall: **Exhibition area**

AI NPC interactive assistant:

AI NPCs (non-player characters) are set up at the entrances of various areas of the exhibition hall. These AI assistants are based on advanced ChatGPT technology, which can understand user needs and provide professional and accurate answers to help users better understand products and technologies.

Real-time audio and video communication:

When the user's virtual character is close to other characters, they will automatically enter a mutual microphone state, supporting voice communication and real-time video calls. You can also watch shared content together through the screen sharing function to enhance the interactive experience.

Chat room function:

There is a chat room in the exhibition hall, where users can communicate with other visitors anytime and anywhere. The chat room supports sending multiple message types such as text, emoticons, pictures, audio and video, enhancing interactivity and social experience.

The main technology behind 3D virtual exhibition hall

Web 3D Technology:

The 3D virtual exhibition hall uses advanced Web 3D technology to build and present realistic 3D scenes. Real-time rendering and interaction are achieved through the browser, making every online interaction vivid and lifelike.

To improve the performance of 3D rendering, the virtual exhibition hall simplified the model mesh, compressed the texture, and optimized it according to the device type. These optimization measures make the virtual exhibition hall run smoothly and respond quickly on all platforms.

3D Virtual Exhibition Hall: people giving a try

Real-time audio and video communication technology (RTC Engine):

A high-quality audio and video communication experience is achieved in the virtual exhibition hall, relying on the flexible and comprehensive solution provided by the RTC Engine SDK.

RTC Engine supports multiple scenarios such as voice calls, video calls, interactive live broadcasts, broadcast streaming, etc., and is equipped with functions such as beauty effects, spatial sound effects and artificial intelligence noise reduction, ensuring a rich interactive communication experience.

Chat SDK:

The 3D virtual exhibition hall is equipped with a chat system, which realizes multi-platform chat and instant messaging functions through Chat SDK.

Chat SDK supports ultra-large community groups (up to 1 million people) and multiple group types (such as work groups, public groups, conference groups, audio and video groups, community groups, etc.). It supports multiple message types, including text, emoticons, pictures, audio, and video, providing a flexible chat experience.

AI NPC Interaction Assistant:

The AI NPC in the virtual exhibition hall is based on advanced ChatGPT technology (GPT-4o), which can understand users' complex needs and provide accurate and professional answers.

Thanks to advanced language models and flexible knowledge base management, AI NPC's intelligent question-and-answer service can easily handle complex industry knowledge and simulate specific scenarios.

GPU Optimization Technology:

Since 3D scenes usually consume a lot of GPU resources, the virtual exhibition hall has made multiple optimizations in 3D rendering, such as model simplification, texture compression and device matching optimization, thereby achieving first-class interactive response speed and loading performance across platforms.

Advantages of 3D Virtual Exhibition Hall

This exhibition hall not only attracted visitors to the conference site to stop by, but the online exhibition model may play a greater role.

3D Virtual Exhibition Hall: Advantages — 3D Virtual Exhibition Hall: **Advantages**

Cost advantage:

Venue costs: Online exhibitions do not require renting a physical venue, which significantly saves rental costs.

Exhibition setup costs: Only 3D technology is needed to create a virtual booth online, which reduces the labor costs of exhibition setup.

Exhibition Costs: Online exhibitions reduce travel expenses for attendees.

Marketing and promotion costs: Online exhibitions can be promoted precisely through channels such as social media and emails, which is cheaper and more effective.

Time advantage:

Preparation time: The preparation time is shorter and the exhibition can be started more quickly.

Exhibition efficiency: Providing 24-hour uninterrupted service, visitors can visit the booth and interact at any time, which improves the exhibition efficiency.

Immediate follow-up: After the exhibition, exhibitors can immediately collect feedback information and conduct follow-up work.

Other advantages:

High flexibility: adjust booth layout and replace exhibits at any time to meet diverse needs.

Strong interactivity: Provide rich interactive functions to enhance the interactive experience among exhibitors.

Wide audience range: not limited by geographical location, attracting global visitors and expanding the audience range.

Environmental protection and energy saving: reducing resource consumption and emissions of physical exhibitions, in line with environmental protection concepts.

Online corporate exhibitions are not restricted by time and space, have low costs, wide coverage and are easy to follow up, providing exhibitors and visitors with a more convenient, efficient and economical exhibition experience, helping to quickly gather business opportunities and enhance market competitiveness.

Try online: https://trtc.io/showroom

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